I've been trying to figure out the best way to describe Exerbotics to people who have never had the opportunity to experience the product. It is a challenging task because experience is so vital. I read an article last night about Nike+. I have a lot of experience running and am familar with the advantages of Nike+ but this article really hit home for me. Some quotes from the article include:
"It just made running so much more entertaining for me. There's something about seeing what you've done, how your pace changes as you go up and down hills, that made me more motivated."
"I can log in to Nike+ and see what I've done over the past year. That's really powerful for me. When I started, I was running shorter and slower. But I can see that progression. I don't have to question what I've done. The data is right there in white and green."
Nike has fundamentally changed the way people think about running. Exerbotics offers those same motivations and advantages. We aren't about building strength machines. We are about delivering motivation, desire, enthusiasm.
Through their data collection, Nike knows that the magic number is 5. 5 runs and a person is hooked. That knowledge is power for any facility with Exerbotics. Maintain activity. We train better but most importantly we offer quantifiable data that shows how much, when and how much BETTER you are. Build that history and you will stay engaged. One major problem with tracking rehab or fitness is that it is tedious and gets forgotten. iPod made this easy. Exerbotics makes it easy. Not USB to carry around. It is just there.
In a world moving deeper into instant feedback, data and metrics, Exerbotics is leading the way to enhance the experience in a safe, engaging environment.
Do you know anybody that can relate to this statement: For a lot of people, there's something excruciating about exercise—it's right up there with balancing your checkbook, visiting your in-laws, and flossing your teeth. That was the case with Rick Law, . "I used to complain about how inactive I was and wish there was an interesting way to become more physically active."
Exerbotics is not creating a neat product, we are fundamentally changing what is possible and the way people think about exercise.